Asurion Korea

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Generative AI Chat Interface

PeriodFeb 2025 - Apr 2025
RoleUX Engineer
React19TypeScriptNext.jsSCSS
Generative AI Chat Interface mockupMock Image

Summary

This project had no planner and no spec to work from, so before touching any code, I spent a day on the call center floor. What I saw was 25 open memo windows — agents copying and pasting their way through every shift. I started with a standalone AI chat platform, built first to prove the interaction pattern before deciding where it belonged. It was later folded into the CRM, with other platforms next in line.

Problem

Agents were managing dozens of memo windows across their screens, manually copying and pasting responses throughout every shift. This was the core inefficiency. With no existing reference for this kind of AI interface internally, the development team had to define and anticipate every use case ourselves — developer and designer working together to cover the unknowns, treating this as a pattern to validate before deciding where it belonged.

What I Did

Result

Shipped in one month as a standalone platform, the interface proved its value quickly enough that it was later folded into the CRM — agents no longer need to leave their primary workspace to access AI assistance, with the same pattern now under consideration for additional platforms. At its core, this was an HCI problem of working with an unpredictable AI, solved through UX that let people read the system's state without ambiguity.